多巴胺××

What does 多巴胺×× mean?

多巴胺×× takes the name of dopamine, the brain chemical linked to pleasure, and sticks it in front of almost anything that looks cheerful. The best-known version is 多巴胺穿搭, dopamine dressing: outfits in bold, saturated colours such as hot pink, lemon yellow and bright green. From there it spread to 多巴胺美食 (colourful food), 多巴胺装修 (vivid home decor) and even 多巴胺妆容 (makeup). It is mostly positive and a little playful, and you can also use 多巴胺 as an adjective, as in 'this is so dopamine'. It pairs naturally with 情绪价值, the idea that things should make you feel good.

Where does 多巴胺×× come from?

It took off in 2023 with the dopamine-dressing fashion trend on Chinese social media, where people shared outfits in vivid colours meant to boost their mood. The phrase soon became an open template for anything colourful and happy. The language magazine 《咬文嚼字》 (Yaowen Jiaozi) included 多巴胺×× in its list of the top ten buzzwords of 2023.

How to use 多巴胺××

• 今天来一套多巴胺穿搭，心情都变好了。
  Jīntiān lái yí tào duōbā'àn chuāndā, xīnqíng dōu biàn hǎo le.
  I went for a dopamine outfit today, and my mood instantly got better.
• 这个彩虹蛋糕太多巴胺了！
  Zhège cǎihóng dàngāo tài duōbā'àn le!
  This rainbow cake is so dopamine!